Tucked away in the peaceful suburb of Murrayfield in Pretoria East is one of South Africa’s best kept coffee secrets, Gegrond. Since opening its roastery doors in 2019, Gegrond has grown from a small batch operation into a nationally recognised brand, celebrated by home brewers, café owners and coffee professionals alike.
With a strong focus on quality, sustainability and service, Gegrond is not just another coffee supplier. It is a name that represents craftsmanship, consistency and a deep rooted passion for the art of roasting.
In this blog post, we take a closer look at what makes Gegrond a standout business in Pretoria East and why it continues to attract attention from coffee lovers across the country.
Gegrond was founded with a clear purpose, to bring high quality, specialty grade coffee to everyday South Africans. This mission took root in the heart of Pretoria East and quickly began to resonate with home brewers looking for freshly roasted beans they could trust.
The roastery’s approach is grounded in simplicity and precision. They carefully source coffee beans from producers who practise sustainable agriculture and maintain traceability from farm to cup. Every roast is tailored to highlight the unique flavour profile of the origin, whether it is a washed Ethiopian with floral aromatics or a bold Brazilian suited to espresso.
This careful attention to detail and unwavering commitment to excellence earned Gegrond national acclaim in 2021 when they won A Shot in the Dark, South Africa’s premier coffee roasting competition. Since then, they have continued to achieve high rankings in the event, most recently securing first place in the espresso category in 2024.
Their consistent performance in such a competitive space speaks volumes about their craftsmanship and understanding of the roasting process.
Although Gegrond does not operate a traditional sit down café, their online presence ensures they are never out of reach. Through their easy to navigate online store at www.gegrond.co.za, customers from anywhere in South Africa can browse and order freshly roasted beans, delivered straight to their door.
The selection includes single origin coffees, house blends and limited edition releases for those who enjoy discovering new flavour profiles. All orders are roasted fresh and packed with care, allowing every customer to experience café quality coffee at home.
For those just starting out on their coffee journey, Gegrond also offers a curated selection of brewing equipment and accessories. Whether you prefer French press, pour over, moka pot or espresso, their online store provides the essentials needed to brew with confidence and consistency.
Gegrond’s journey took an exciting turn in 2023 with the launch of their bean to bar chocolate range. Building on their roasting expertise, they began sourcing premium cocoa beans and producing small batch chocolate that reflects the same values of transparency and flavour expression.
Their chocolate bars are crafted with minimal ingredients to let the cocoa speak for itself rich, layered and expressive of its origin. This new product line has been warmly received by customers who appreciate thoughtful, high quality goods that celebrate the craft behind them.
Coffee and chocolate share more than just a place on the palate, they are both rooted in agricultural tradition, fermentation and precise roasting. For Gegrond, venturing into chocolate was a natural and exciting extension of their passion for flavour.
While Gegrond’s retail offering is well known among home brewers, their role in the hospitality industry is equally significant. The roastery supplies a growing list of cafés, lodges and offices throughout South Africa many of them right here in Pretoria East.
What sets them apart is not only the quality of their beans but the hands-on support they provide to wholesale partners. From barista training to ongoing consultation and menu development, Gegrond is deeply committed to helping hospitality businesses thrive.
Whether you are setting up a new café or improving an existing coffee offering, the Gegrond team works with you to ensure every cup served reflects their standard of excellence. They understand that consistency and service are key, and they go the extra mile to empower their partners with the knowledge and tools they need to succeed.
Gegrond is not just another roastery. It is a business built on values, quality, integrity and a desire to share great coffee with others. Here are just a few reasons why Gegrond continues to stand out in Pretoria East and beyond:
If you are based in Pretoria East or simply want to connect with someone who knows and loves coffee, you can arrange a visit or chat with Frederik, the founder and lead roaster. His knowledge, warmth and enthusiasm are at the heart of the Gegrond experience.
To explore their full range of products or to enquire about wholesale partnerships, visit www.gegrond.co.za. You will find everything you need to take your coffee experience to the next level, whether you are brewing at home or serving your customers.
Final Thoughts
Gegrond is a testament to what can be achieved when passion and professionalism meet. From humble beginnings in Pretoria East to national recognition in the specialty coffee industry, their journey continues to inspire. Whether you are a curious beginner or a seasoned barista, Gegrond offers more than just coffee, it offers a deeper connection to the craft, the origin and the people behind every cup.