Nestled in the quiet suburb of Murrayfield in Pretoria East, Gegrond has been delighting coffee lovers with premium roasted beans since 2019. What began as a passionate venture in small batch roasting has flourished into a trusted national brand, widely respected for its quality driven approach to coffee. With a growing online presence and an expanding product range, Gegrond has become a preferred choice for discerning home brewers, café owners and hospitality professionals across South Africa.

A Commitment to Quality from Bean to Cup

From the outset, Gegrond’s focus has been clear, to roast and supply exceptional specialty coffee that celebrates both origin and craftsmanship. Their beans are sourced with care, often from small-scale producers who prioritise sustainable farming practices. Each batch is roasted in house at their roastery in Murrayfield using precision profiling to bring out the unique characteristics of every origin.

This dedication to quality led to national acclaim when Gegrond won A Shot in the Dark in 2021, South Africa’s most respected coffee roasting competition. The annual event tests roasters on a wide range of skills including green coffee evaluation, roast profiling and cupping. Winning first place cemented Gegrond’s reputation within the local coffee industry. Their performance in subsequent years has remained strong, with a sixth-place finish overall in 2024 and a first-place award for the espresso category, affirming their continued excellence.

Nationwide Delivery and a Seamless Online Experience

While Gegrond does not operate a walk-in café, their online store  www.gegrond.co.za  makes it easy for customers throughout South Africa to enjoy their coffee at home. The platform offers a streamlined shopping experience, where visitors can choose from a curated selection of single origin beans, blends and limited edition micro-lots. Orders are roasted fresh and shipped directly to your door, ensuring optimal flavour and freshness.

Their online store also features a range of brewing equipment and accessories, carefully selected to suit both beginners and experienced brewers. From manual pour over setups to high end espresso machines, Gegrond offers reliable products that support a quality brewing experience.

Expanding into Artisan Chocolate

In 2023, Gegrond broadened its craft offering with the introduction of bean to bar chocolate. Applying the same principles of traceability and flavour development used in their coffee, they now roast high quality cocoa beans to produce a refined collection of single origin chocolates. These chocolates are minimally processed to retain the natural complexity of the cocoa and are presented with the same transparency and care as their coffees.

This addition brings a new layer of depth to the Gegrond brand, appealing to customers who value authentic flavour and artisanal production methods. Their chocolate bars pair beautifully with coffee and make for thoughtful gifts or indulgent personal treats.

Support for the Hospitality Industry

Gegrond supplies freshly roasted coffee to a variety of cafés, restaurants, lodges and office spaces throughout South Africa. What sets them apart is not only the quality of their beans but the collaborative support they offer their wholesale partners. From the initial setup to ongoing consultation, Gegrond provides free barista training and guidance to ensure consistency and excellence in every cup.

Their team works closely with hospitality clients to match them with coffees that suit their menu and clientele. This tailored approach has helped many small cafés and lodges elevate their coffee service and retain loyal customers.

Whether you are setting up a new business or looking to refine your current offering, Gegrond’s wholesale programme is designed to empower partners with knowledge, tools and confidence.

Why Choose Gegrond?

• Award-Winning Quality: Winner of A Shot in the Dark 2021 and top placements in following years including best espresso in 2024

• Fresh Roasting: All coffee is roasted to order in Pretoria East, ensuring maximum flavour and freshness

• Specialty Grade Beans: Ethically sourced, traceable origins, expertly profiled

• Nationwide Delivery: Convenient online ordering with courier delivery across South Africa

• Artisan Chocolate: Handcrafted bean-to-bar chocolate made from fine cocoa origins

• Wholesale Services: Comprehensive support for cafés, lodges and businesses, including training

• Passionate Team: A small, focused group of professionals dedicated to quality and service

Visit or Connect with Gegrond

Although Gegrond does not currently have a public café, they welcome appointments and visits by arrangement. Founder and head roaster Frederik is always keen to connect with fellow coffee enthusiasts. Whether you are a curious home brewer or a hospitality professional seeking advice, you can expect a warm, informative conversation and plenty of insight into the world of specialty coffee.

Contact Details

• Website: www.gegrond.co.za

• Location: Murrayfield, Pretoria East, Gauteng

• Service Area: Nationwide delivery with local supply to businesses throughout South Africa

• Wholesale Enquiries: Available via contact form or by emailing through the website

Final Words

Gegrond continues to define what it means to be a quality-focused, ethically minded roastery in South Africa. Their deep-rooted passion for coffee, paired with technical expertise and customer care, has made them a standout business in the specialty coffee scene. Whether you are looking to elevate your home brewing or partner with a reliable coffee supplier, Gegrond offers a product and service experience that is grounded in excellence.

Home