Art lovers in Pretoria East were treated to a truly unforgettable experience on Saturday 28 June 2025, when the much anticipated Art in the Piazza event transformed the Shere Lifestyle Centre into a vibrant open-air gallery. From midday until sunset, the piazza was abuzz with curious visitors, passionate artists and collectors, all brought together by a shared love for visual storytelling and authentic South African creativity.
This immersive one day event was made possible through a collaborative partnership between Discover Art, Shere Lifestyle Centre and Earthen Space Fine Art Gallery. With its elegant setting, intimate walkways and family friendly atmosphere, Shere Lifestyle Centre proved to be the perfect canvas for showcasing a curated selection of original artwork from both established and emerging local artists.
What set Art in the Piazza apart was its commitment to artistic excellence while creating a relaxed, accessible space for the public to engage directly with art. The event featured a thoughtfully selected range of paintings, photography, mixed media and sculpture, all presented in a walkable format that encouraged conversations and meaningful interaction between artists and attendees.
Visitors could browse and purchase original works, many of which were debuting to the public for the first time. With artists on site to speak about their inspiration, techniques and journey, the experience was deeply personal, creating a connection between creator and collector rarely found in traditional gallery settings.
This initiative plays a vital role in uplifting the local creative economy, giving visibility to lesser known artists while celebrating the rich diversity of South African expression. In an era where mass produced imagery dominates, Art in the Piazza reminded us of the value of handmade beauty and the stories behind each brushstroke.
The event reflects a growing movement to bring art outside of the traditional white walls of galleries and into spaces where people live, shop and connect. By situating Art in the Piazza within the everyday flow of Shere Lifestyle Centre, organisers succeeded in making fine art more approachable and engaging.
According to a recent article in Rekord News, the exhibition uncovered hidden gems for art lovers and made it possible for families and casual browsers to stumble upon work that might otherwise remain unseen. This democratisation of art viewing plays an important role in cultivating appreciation among new audiences and elevating Pretoria East as a destination for culture and design.
The success of Art in the Piazza can largely be credited to the vision and collaboration between three passionate entities:
Together, these partners created an event that not only met but exceeded expectations, setting a high standard for future activations in the area.
Enhancing the overall atmosphere, Crawdaddy’s Shere joined the partnership as an official hospitality sponsor. Known for its generous portions and warm service, Crawdaddy’s extended their signature hospitality by offering a complimentary drink with every meal purchased during the event. This thoughtful gesture added an extra layer of delight for visitors and encouraged guests to stay longer, relax and fully enjoy the festive spirit.
With the scent of grilled prawns in the air, the sound of glasses clinking and live art all around, the synergy between food, people and creativity was palpable. Crawdaddy’s contribution was more than just a meal, it was a celebration of community and connection.
One of the most talked about aspects of Art in the Piazza was the electric yet intimate atmosphere. Twinkling lights stretched above the cobbled piazza, soft music drifted through the air and the entire centre buzzed with movement and conversation. Children explored freely, couples strolled hand in hand and artists spoke passionately about their work.
This wasn’t just an art exhibition, it was a sensory experience. The open layout encouraged exploration, and the combination of quality art, delicious food and elegant surroundings made for a truly immersive event. Attendees lingered well past sunset, soaking up the warm winter afternoon and the inspiring energy that flowed throughout the space.
While Art in the Piazza was undoubtedly a feast for the eyes, it also served a greater purpose. Events like this contribute to the vibrancy of the local economy by attracting foot traffic, increasing exposure for businesses in the precinct and offering artists a valuable platform for commercial success.
For visitors, the day offered more than just art. It was a chance to support local talent, enjoy top-tier cuisine and spend quality time in one of Pretoria East’s most charming venues. Thanks to partners like Crawdaddy’s, the day felt like a true celebration of the best that the community has to offer.
If the response from this year’s Art in the Piazza is anything to go by, this event is set to become a permanent fixture on Pretoria East’s cultural calendar. It reflects a hunger for authentic, tactile experiences in a world increasingly dominated by screens and digital noise. More importantly, it highlights the role that local collaboration can play in fostering a thriving, creative community.
For businesses, artists and residents who wish to be part of future editions, Discover Art offers tailored opportunities to collaborate, sponsor or exhibit. Whether you are looking to align your brand with the arts or simply wish to stay informed about upcoming events, this is your chance to connect with a growing audience that values creativity, quality and community.
Art in the Piazza was not just an art exhibition. It was a celebration of vision, beauty and local talent. It proved that Pretoria East is not only a destination for shopping and dining but also a blossoming hub of culture and innovation.
As the sun set over Shere Lifestyle Centre, the lights of the piazza twinkled against the night sky, echoing the glow of inspiration that lingered in the hearts of those who attended. For those who missed it, follow www.discoverart.co.za for highlights, interviews and updates on upcoming exhibitions. You deserve it.